Well, if you can’t have a smart investor like Mark Cuban in your startup, then it still pays to count him as a customer of your brand.
Three-year old fashion brand – Mizzen+Main is building a list of celebrities, who are trading their starched cotton attires for the company’s stretch-knit button-downs, along with prominent entrepreneurs like Daymond John, and Mark Cuban seem to be helping the company grow sales.
Alike the two Shark Tank hosts, Mizzen+Main has clients in NFL quarterbacks Joe Flacco, and Drew Brees, actor Chris Klein, and bestselling author Tim Ferris. All of them have shared photos of themselves wearing the brand on social media website. The fashion-brand has also captured eye-balls of high-profile investors, including Astor and Black founder David Schottenstein, who led $1.2 million in Series A investment plan in the company in August 2014.
A Dallas-based fashion brand – Mizzen+Main uses moisture-wicking, wrinkle-free synthetic fabric that companies like Under Armour and Nike use for athletic apparel. The soft, flimsy material isn’t essentially used for shirts with stiff collars and cuffs. But, once Kevin Lavelle figured out a procedure to make the material hold up a tie and look alike from traditional attire, the brand was born.
One of the company’s peculiar qualities is that its signature blue thread stitched into the top button hole – a feature, which makes the brand easily identifiable in photos. Mizzen+Main sells about 80 per cent of its products online, and has wholesale distribution between 70-80 retailers, including Saks Fifth Avenue. The company is having 11 full-time employees working in its brand.
The buzz is turning in sales. Co-Founder and CEO of Mizzen+Main – Kevin Lavelle is earning good amount of revenues from his business, but he denied to disclosing those figures.
Lavelle said that the company hit seven figures in 2017, and has covered last year’s sales in just the first six month of the year. Lavelle added that the company has reached to the pinnacle of profitability in business in March and May. Further, he revealed that the company hasn’t earned much in April, as they sold out of product.
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